Premium Content Subscriptions: Lead, Follow, or Get Out of the Way.
Broadcasters are discovering that, with Nox Solutions, they can supplement their ad revenues with a premium membership subscription program. Subscriptions provide your e-commerce businesses with predictable recurring revenue, and enable fans to gain access to "members-only" content.
ASSERTION #1: The default e-business model from 2000-2009 was based on acquisitions and CPM- or CPC-advertising.The construct of the web as a medium, much like Radio and television, was designed on the notion of advertising revenue. There was an assumption that there would always be enough advertising supported content to feed the production cost of all the content on the web. With the demise of the Ad Supported model, this notion will soon be completely obsolete.
ASSERTION #2: The default e-business model for 2010 & beyond will be subscriptions and transactions of e-commerce, digital goods.Premium Content Subscriptions allows you to monetize premium content through subscriptions and micro-payment services.
Freemium VS. Premium: Yes there is a role for Freemium content. The FREE content for your site is only a loss-leader for the Premium part. It's a test-drive before your potential customers buy something. If your users are just kicking the tires then you need to find a solution where they are inclined to pay. You need to reevaluate your content strategy and convert your Freemium Subscribers to paying premium Subscribers.
For nearly a decade Nox solutions has been successfully operating premium membership subscription programs for some of the biggest names in broadcasting, including Bill O'Reilly, Laura Ingraham, Lou Dobbs, Dennis Miller and Westwood One.
Let Nox manage your subscription business and pays all expenses associated with its operation, including website development, operations, bandwidth, customer service, membership subscription management and marketing. All you do is supply the content!
Nox Solutions does it all.
• We build out the premium membership site.
• We operate the site and pay for all hosting, bandwidth and equipment.
• We help you produce premium "members-only" content.
• We market your station and its membership program online to drive more traffic to your site.
• We manage all transactions from credit card processing to customer service.
Let us show you how we can add hundreds of thousands in new revenue to your bottom line, with no out-of-pocket cost you.
Nox Solutions (www.NoxSolutions.com) is a leading e-commerce solutions management firm that is headquartered in Los Angeles, CA. Nox Solutions specialized service offerings include website design, creation, maintenance, streaming, hosting, marketing, promotions, customer service and product fulfillment. Nox delivers customized e-commerce solutions through a propriety enterprise platform and infrastructure.
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