Intuitive marketers and e-tailers are shifting their approach and focus from traditional traffic sources to brand ambassadors. This is in larger part due to the fact that the majority of content portals (Google, Facebook, YouTube, Yahoo) that could drive significant traffic to your website, are becoming ever more increasingly brand centric, and focusing on the top 100 brand advertisers.
As e-commerce becomes a larger portion of total retail sales each year, mobile commerce will become a larger portion of e-commerce sales. According to the Mobile Checkout Report by BI Intelligence, mobile accounted for 12% of $303 billion in U.S. e-commerce sales last year, but by 2020 it will be 45% of $632 billion in total e-commerce sales.
As the dust settles behind an impressive holiday shopping season for online retailers, below we have a quick look at some key analytics and takeaways.
If you're not familiar with the term gamification it refers to using elements of play and common game mechanics such as points, badges, rewards, and other incentives in nontraditional contexts in order to affect behavior. Done right, gamification is a subtle but fun way to get people engaged and drive higher engagement towards sales.
As technology continues to advance, more and more people will be able to easily use the Internet and their mobile devices for products, ordering, and more.
Previously, businesses were focused on being product centric, but times have changed and being customer centric is much more important. If you are wondering exactly what being customer centric is, then you have stumbled to the right place.
eCommerce is a way to provide your customers with the products they need all with a couple clicks of a mouse. These services help customers by providing them with convenient and quick options for all of their shopping. Your customers will never have to get out of bed or leave their office to order the things they need. Read more about Subscription eCommerce.
Did you know that many small business owners never even contemplate their email address when they create it? One of the most important things that a small business owner has is their email address. Your email says everything about you and if you choose the wrong one, you place your company's future at risk.
It is a proven fact that customers will visit your website at some point in time before they decide to buy from you or even speak to someone at your company. Since you operate an ecommerce business, you need to have a website as it is vitally important for your company.
Customer service used to be about greeting customers with a simple hello and a smile, but in today's world, customer service means something much different. Since you are in the ecommerce business world, your customer service meaning is even more different than businesses who see their customers face to face.
Google Analytics is a tool that is very helpful and beneficial in the business world. Your ecommerce business should start using Google Analytics if it is not because this simple tool will help you tenfold. This article will cover the top benefits of using this tool for your business.
The ecommerce world offers numerous benefits to customers and the world and that is why many companies exist in this industry. When you have an ecommerce business, it is important to make sure you cover all of the bases because you actually have more responsibility than non-ecommerce businesses.
Every business owner dreams of being successful and making it big in the industry but for many this dream burns out when they really get a glimpse of how much work is involved in making everything stick and run together cohesively. There are ways to ensure that your ecommerce business will be a hit this year and making sure to follow these tips will set you up for success.
Most businesses these days need a website for their business. There is that rare occurrence when a company has been around long enough that it is well-established without, but that is normally not the case.
In a previous post we talked about the benefits of having a blog for your business. It is important to have one, but what will the benefits do for you if you do not maintain your blog?
Having a social media presence is important because you can reach millions of people all around the world. When you are active on social media, your possibilities really are endless.
Many times, business owners only focus on the newest and growing trend of getting customers; the Internet. This is important in the business world but it is also even more important to remember that you do have potential local customers as well.
Blogging is an important part of your business and if you have a website you should be doing it. When you blog, you are able to show your authority and expertise in the field and your customers and prospects will look up to you for that. Posting content that is fresh, unique, and creative will help your business develop largely and increase your customer base.
Speed is the silent killer of your conversion rate. Decreasing page load time can drastically increase your overall conversions.
During the months of December 2009 and January 2010, Bridge Ratings conducted interviews with over 3000 Internet radio listeners to determine their current and intended Internet radio listening preferences.
The emergence of social media has completely changed the entire aspect of internet. Now, almost all websites have included social sharing buttons on their webpages. Most social networking websites such as Twitter, Facebook, Pinterest, Tumblr and Instagram are widely used by most individuals. Do you know what is the website that is most visited by users?
One of the most popular social network sites being used by millions of people today is Twitter. If you are just starting to use Twitter then it can be a bit complicated. There are a lot of things that you can do in Twitter and there are also some things that you should not do. These tips can help you in managing your Twitter account effectively.
If you own a smartphone or other type of mobile devices then you have probably used different types of apps. Most often, these apps are free and easy to download. Since they are so much fun and very easy to acquire then you might just download them right away without considering what it can do for you. The main purpose of an app is not always to provide sales. That is why, it is very important to determine what an app can do for your mobile site.
In order to obtain better rankings, some marketers are having a hard time searching for ways to game the search engines. Unfortunately, it is very hard to accomplish. If you really want to maintain a long-term presence online then there are some things that you have to ensure.
Ecommerce platforms should be designed based on the needs and requirements of the entrepreneurs. Here are the different types of entrepreneurs and the corresponding ecommerce platforms, which are perfect for them.
When it comes to eCommerce sites, Amazon.com is considered as one of the greatest. In fact, they have more revenues compared to its competitors. There are many ways that business owners can compete with Amazon. If you want to make your online business succeed then you should see to it that you can present your products in a unique way.
Today, it can't be denied that most people are viewing YouTube videos. If you are promoting your business online then YouTube videos can be a great marketing tool. Based on statistics, there are over 100 million people who watch YouTube videos everyday. If you want to use YouTube to gain traffic for your business then you can refer to this tutorial.
Magento is considered one of the best ecommerce platforms today. It offers almost all the aspects needed for an eCommerce solution, which include managing the product, catalog and order as well as marketing and promotions.
If you are looking for new ideas in order to develop your rankings and work on your SEO skills then you should obtain the best SEO tips from the experts. Here are some SEO experts and their tips on how to manage your SEO campaigns.
There are a lot of debates going on about storing passwords securely. As a concerned web developer, you must see to it that the passwords are stored properly. This can guarantee that an attacker will not be able to recover the passwords quickly if ever the password files will be stolen.
Sometimes it can be too annoying to watch those huge numbers of emails that you have in your inbox. That is why Gmail is now making their move. They are now implementing a new rule with regards to emails received, which are not opened by the user.
Mobile ecommerce is now on the rise, but is it really necessary to use this technology? If you are a fan of Gilt and Fab news sites, then you might think that mobile ecommerce sites are enjoying great revenues. Based on a sample data from Spring Metrics' customers it has been discovered that not all sites are enjoying great revenues from using mobile devices.