The Coronavirus has been declared a global pandemic with an unprecedented impact on individuals and the economy at large. Times are uncertain, and while we don't have all the answers, one thing is for certain that commerce will be forever changed.
For 75% of eCommerce sites out there, 9 out of 10 customers will NEVER come back and shop again. Yet online retailers keep spending money on marketing. So what should eCommerce sites do?
As a new business, regardless of your industry, there is always room to grow and promote yourself. Launching a website can be stressful and overwhelming, but eventually, just about everyone trying to be successful online has to take the leap with a website. This article will give you a guide to help you get your website going on the right foot.
As a new business, regardless of your industry, there is always room to grow and promote yourself. Launching a website can be stressful and overwhelming, but eventually, just about everyone trying to be successful online has to take the leap with a website. This article will give you a guide to help you get your website going on the right foot.
Etailers rely heavily on email for their correspondence with their existing customers and potential customers. Email is used to communicate deals, sales and transactional confirmations of a purchase, shipment or a return. But CRM packages have grown so far beyond just email marketing and are now full funnels that help etailers convert a lead or a page view into a sale or a customer acquisition which is the goal of every etailer.
Can one single factor such as page speed make a big difference when it comes to conversions? Your frontend Load-Time significantly decides the conversion-rate of your customers. While you try to attract customers with updated information and aesthetic designs, is your page load-time repelling them?
Do you know the speed of your website? Many times, we focus on digital marketing, search engine optimization, and content marketing. Although, they are all very important, the speed of your website is also important, but many times ignored.
Millennials are the last generation born in the 20th century. They are between the ages of 18 and 36 years old. They are often labeled with bad fame, such as carrying the narcissism trait, but they are also the generation that receives the most marketing attention. Nearly every marketer focuses and caters to Millennials.
California Employment Legal Group's new website, is designed to assist clients in need of legal assistance and provides extensive information concerning the firm's many areas of expertise including employment law, wage and overtime, employee class-action, wrongful termination, sexual harassment, and discrimination.
With a myriad of product options, customers have felt the pain of trying to sift through them all to find pieces they'll love. Subscription box services have helped ease this pain by creating personalized boxes. Customers are loving their boxes and are relying on them for product selections -- how do you survive this loss in customer interest?
The evolution of technology is inescapable. Most articles you read will discuss the importance of remaining current with technology. The same can be said about new updates and algorithm changes that Google rolls out. It is fundamental to stay in touch with the latest developments in the SEO industry and look for reliable tips from experts.
With mobile assistants using voice recognition, voice searches are going to be an integral part of today's SEO strategy. As the browsing and searching habits of online users are evolving, businesses must adapt or face missing on worthwhile opportunities to gain additional traffic.
Setting up and maintaining an ecommerce store can be a challenging task for many new businesses. To begin, the very first dilemma you will face will have to do with building your website. Do you build your very own ecommerce website or should you select a third-party ecommerce platform?
It's no surprise that more than two-thirds of the US population owns a smartphone and spends a third of their time behind a smartphone. This includes using a retail mobile application for their shopping necessities. Consumers are readily downloading apps, as BizRate reports that 83% of surveyed buyers have downloaded a shopping app.
Not all customers are created equally, so why do we pay the same for acquisitions costs? The cost of customer acquisition is one of the most important metrics for an ecommerce business, besides the lifetime value of a customer. Simply, because your business needs to make money in order to survive. So why is customer lifetime value also important?
Amazon is the largest online retailer in the United States so how do you compete against the retailer giant? Although most businesses will never reach the size Amazon has accomplished, you can compete and make your own path. Amazon's massive size can be intimidating at times, but its massive size leaks many weaknesses -weaknesses you can and should take advantage of.
Re-platforming is a crucial decision to make for your online business. It is the process by which an e-commerce site moves from one platform to another in hopes of gaining more sales and adding new features. Re-platforming can provide many benefits to your e-commerce site, but if not done properly, it can inadvertently affect your online sales.
California Employment Law Group's new website, is designed to assist clients in need of legal assistance and provides extensive information concerning the firm's many areas of expertise including employment law, wage and overtime, employee class-action, wrongful termination, sexual harassment, and discrimination.
Intuitive marketers and e-tailers are shifting their approach and focus from traditional traffic sources to brand ambassadors. This is in larger part due to the fact that the majority of content portals (Google, Facebook, YouTube, Yahoo) that could drive significant traffic to your website, are becoming ever more increasingly brand centric, and focusing on the top 100 brand advertisers.
As e-commerce becomes a larger portion of total retail sales each year, mobile commerce will become a larger portion of e-commerce sales. According to the Mobile Checkout Report by BI Intelligence, mobile accounted for 12% of $303 billion in U.S. e-commerce sales last year, but by 2020 it will be 45% of $632 billion in total e-commerce sales.
As the dust settles behind an impressive holiday shopping season for online retailers, below we have a quick look at some key analytics and takeaways.
If you're not familiar with the term gamification it refers to using elements of play and common game mechanics such as points, badges, rewards, and other incentives in nontraditional contexts in order to affect behavior. Done right, gamification is a subtle but fun way to get people engaged and drive higher engagement towards sales.
As technology continues to advance, more and more people will be able to easily use the Internet and their mobile devices for products, ordering, and more.
Previously, businesses were focused on being product centric, but times have changed and being customer centric is much more important. If you are wondering exactly what being customer centric is, then you have stumbled to the right place.
eCommerce is a way to provide your customers with the products they need all with a couple clicks of a mouse. These services help customers by providing them with convenient and quick options for all of their shopping. Your customers will never have to get out of bed or leave their office to order the things they need. Read more about Subscription eCommerce.
Did you know that many small business owners never even contemplate their email address when they create it? One of the most important things that a small business owner has is their email address. Your email says everything about you and if you choose the wrong one, you place your company's future at risk.
It is a proven fact that customers will visit your website at some point in time before they decide to buy from you or even speak to someone at your company. Since you operate an ecommerce business, you need to have a website as it is vitally important for your company.
Customer service used to be about greeting customers with a simple hello and a smile, but in today's world, customer service means something much different. Since you are in the ecommerce business world, your customer service meaning is even more different than businesses who see their customers face to face.
Google Analytics is a tool that is very helpful and beneficial in the business world. Your ecommerce business should start using Google Analytics if it is not because this simple tool will help you tenfold. This article will cover the top benefits of using this tool for your business.
The ecommerce world offers numerous benefits to customers and the world and that is why many companies exist in this industry. When you have an ecommerce business, it is important to make sure you cover all of the bases because you actually have more responsibility than non-ecommerce businesses.
Every business owner dreams of being successful and making it big in the industry but for many this dream burns out when they really get a glimpse of how much work is involved in making everything stick and run together cohesively. There are ways to ensure that your ecommerce business will be a hit this year and making sure to follow these tips will set you up for success.
Most businesses these days need a website for their business. There is that rare occurrence when a company has been around long enough that it is well-established without, but that is normally not the case.
In a previous post we talked about the benefits of having a blog for your business. It is important to have one, but what will the benefits do for you if you do not maintain your blog?
Having a social media presence is important because you can reach millions of people all around the world. When you are active on social media, your possibilities really are endless.
Many times, business owners only focus on the newest and growing trend of getting customers; the Internet. This is important in the business world but it is also even more important to remember that you do have potential local customers as well.
Blogging is an important part of your business and if you have a website you should be doing it. When you blog, you are able to show your authority and expertise in the field and your customers and prospects will look up to you for that. Posting content that is fresh, unique, and creative will help your business develop largely and increase your customer base.
Speed is the silent killer of your conversion rate. Decreasing page load time can drastically increase your overall conversions.
During the months of December 2009 and January 2010, Bridge Ratings conducted interviews with over 3000 Internet radio listeners to determine their current and intended Internet radio listening preferences.
The emergence of social media has completely changed the entire aspect of internet. Now, almost all websites have included social sharing buttons on their webpages. Most social networking websites such as Twitter, Facebook, Pinterest, Tumblr and Instagram are widely used by most individuals. Do you know what is the website that is most visited by users?
One of the most popular social network sites being used by millions of people today is Twitter. If you are just starting to use Twitter then it can be a bit complicated. There are a lot of things that you can do in Twitter and there are also some things that you should not do. These tips can help you in managing your Twitter account effectively.
In order to obtain better rankings, some marketers are having a hard time searching for ways to game the search engines. Unfortunately, it is very hard to accomplish. If you really want to maintain a long-term presence online then there are some things that you have to ensure.
If you own a smartphone or other type of mobile devices then you have probably used different types of apps. Most often, these apps are free and easy to download. Since they are so much fun and very easy to acquire then you might just download them right away without considering what it can do for you. The main purpose of an app is not always to provide sales. That is why, it is very important to determine what an app can do for your mobile site.
Ecommerce platforms should be designed based on the needs and requirements of the entrepreneurs. Here are the different types of entrepreneurs and the corresponding ecommerce platforms, which are perfect for them.
When it comes to eCommerce sites, is considered as one of the greatest. In fact, they have more revenues compared to its competitors. There are many ways that business owners can compete with Amazon. If you want to make your online business succeed then you should see to it that you can present your products in a unique way.
Today, it can't be denied that most people are viewing YouTube videos. If you are promoting your business online then YouTube videos can be a great marketing tool. Based on statistics, there are over 100 million people who watch YouTube videos everyday. If you want to use YouTube to gain traffic for your business then you can refer to this tutorial.
Magento is considered one of the best ecommerce platforms today. It offers almost all the aspects needed for an eCommerce solution, which include managing the product, catalog and order as well as marketing and promotions.
If you are looking for new ideas in order to develop your rankings and work on your SEO skills then you should obtain the best SEO tips from the experts. Here are some SEO experts and their tips on how to manage your SEO campaigns.
There are a lot of debates going on about storing passwords securely. As a concerned web developer, you must see to it that the passwords are stored properly. This can guarantee that an attacker will not be able to recover the passwords quickly if ever the password files will be stolen.
Sometimes it can be too annoying to watch those huge numbers of emails that you have in your inbox. That is why Gmail is now making their move. They are now implementing a new rule with regards to emails received, which are not opened by the user.
Mobile ecommerce is now on the rise, but is it really necessary to use this technology? If you are a fan of Gilt and Fab news sites, then you might think that mobile ecommerce sites are enjoying great revenues. Based on a sample data from Spring Metrics' customers it has been discovered that not all sites are enjoying great revenues from using mobile devices.
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